Industry Conference

CBA LIVE 2023 | Las Vegas, NV

“CBA LIVE is the must-attend annual event for the retail banking industry. Hundreds of senior bankers and industry leaders gather from across the country to experience this premier event.”

Project Brief

Create a CBA-specific branding that lives within the existing Curinos ecosystem. This look will influence all aspects of the company’s presence at the conference.

Channels: LinkedIn, Twitter, Email & Conference Events
Role: Senior Designer, Art Director, Video & Podcast Producer/Editor
Tools: InDesign, Illustrator, After Effects, Photoshop, WordPress, Splashthat, Zencastr, Buzzsprout, Canva

Elements

Starting Point

Starting with a Getty photo board, I gathered images that were very “Vegas” within the constraints of the Curinos brand guidelines. Quickly honing in on the Bellagio flowers, I collaborated with the Digital Marketing Manager to find the set of images from which we would draw inspiration. The goal was a look embodies the flamboyance and playfulness associated with Las Vegas and the clean elegance of the existing Curinos brand.

Next Steps

Art direct and create all assets for the conference and its promotion. This includes the graphic elements for the booth structure, booth video, print collateral (including a brochure, product one pagers, a recent Curinos Perspective, and the Q1 Curinos Review), unique gifs for CBA’s Smartbrief newsletter, email campaign templates and executed sends, and recording and producing a special podcast episode. In addition, I coordinated with vendors in order to ensure each piece looked its best both individually and as part of the whole.