Curinos (F)insights Podcast
Curinos experts dive into the financial services world to offer insights on the most pressing topics of the day.
Project Brief
At a team on-site in 2021, I proposed we create a podcast and volunteered to record, edit, and produce it. After researching and discussing best practices with friends and colleagues who have worked on podcasts, I landed on using Zencastr for recording and Buzzsprout for distribution.
The Curinos (F)insights podcast launched in June 2022 and listenership continues to grow steadily. For the launch, I created a set of promotional graphics along with unique branding that lives within the greater Curinos ecosystem.
Distribution Channels: Apple Podcast, Spotify, Buzzsprout, Google Podcast, Amazon Music & other podcast directories
Promotion Channels: Email, LinkedIn, Twitter & Digital
Role: Podcast Producer & Editor, Lead Designer
Tools: Audition, Zencastr, Buzzsprout, InDesign, Illustrator, Hubspot, After Effects, Excel
Elements
- Branding
- Recording & production
- Audio editing & mastering
- Accompanying promo content
- Track podcast stats & analytics
Starting Point
10 podcast names were proposed by various colleagues and then put to a vote – Curinos (F)insights won. The logo brief was to make it clear that “insight” was separate and collaborating with the Marketing Manager we landed on the parenthesis element to allow for that differentiation.
In addition to managing and creating the graphic suite, I record and produce the podcast on a bi-monthly basis with periodic bonus episodes that are turned around within 12 hours.
Podcast Icon Evolution
Accompanying Promo Assets
